BookedWork Pro
A useful contractor follow-up answers the customer’s next question and offers one clear action. Start by checking the request, choosing an owner, and recording the next follow-up. Send only messages the customer is permitted to receive, and stop when they reply, book, decline, or opt out.
Three email templates you can adapt
Replace the bracketed placeholders and use actual appointment availability. These examples are for a customer who asked about your services; they are not a cold-email list strategy.
1. First response: establish fit and a next step
Subject: Your [job type] request
Hi [first name],
Thanks for asking about [job type]. Could you confirm [one important detail] so we can check that we’re the right fit?
Our next step is [inspection / estimate / consultation]. You can [choose an available time at your booking link / reply with your availability].
Thanks,
[business name]
2. Helpful follow-up: make it easy to answer
Subject: Next step for your [job type]
Hi [first name],
Are you still looking for help with [job type]? If so, our next step is [specific next step]. You can [book at your link / reply with a suitable time].
If your plans changed, just let us know and we’ll close the request.
[business name]
3. Final follow-up: close the loop
Subject: Closing the loop on your request
Hi [first name],
This is our final follow-up about [job type]. If you’d like to continue, [clear next action]. Otherwise, no action is needed and we’ll close this request for now.
You’re welcome to contact us again when the timing is right.
[business name]
Choose timing around the request
Urgent service requests and long-term remodeling inquiries need different handling. Agree on a follow-up date when possible. Review the latest reply and booking state before sending anything else. Don’t stack several overdue reminders into one burst.
Measure movement, not just email volume
Track how many suitable inquiries received a first response, how many replied, how many booked, and how many became won jobs. Compare lead sources using those outcomes. An email sent is activity; it is not a sale.
The missed-lead calculator helps explore the opportunity from cold inquiries, using your own assumptions rather than a promised conversion uplift.
Where Booked Work Pro fits
Growth includes automated email follow-up, reply handling, appointment tools, and source tracking. The FREE 14-day trial includes Growth features; no credit card is required. Google Calendar connection is required for setup. Start with a verified customer form and review the lead pipeline so you know who owns each next action.
Frequently asked questions
Should automation keep sending after someone replies?
No. A human reply should move the conversation back to a person. Review the reply and the next step rather than continuing generic reminders.
Should I promise an exact response or booking time?
Only promise a timeframe you can honor. Use real availability and have a clear process for urgent requests.
Are SMS messages included in the FREE trial?
No. The Growth trial uses email follow-up. These templates are written for email.